Vice President, Multiplatform Marketing & Content
As Vice President of Multiplatform Marketing and Content at PBS, Don Wilcox leverages traditional and emerging channels to promote PBS content and engage audiences through the development of unified, cross-platform strategies and content experiences. Having joined PBS in 2014, Wilcox oversees general audience marketing and brand strategy across all platforms, as well as PBS.org, social media and the acclaimed YouTube network PBS Digital Studios.
Wilcox, an entertainment and digital media veteran, has more than 18 years of experience at the intersection of television and digital media. Prior to joining PBS, Wilcox served as an advisor to entertainment, media and agency clients. As Vice President & General Manager of Branded Entertainment at Fox Broadcasting Company, he oversaw the operations and strategy of FOX.com and AmericanIdol.com, including groundbreaking social media initiatives and integrated cross-platform sponsorships.
Prior to joining FOX, Wilcox was Executive Director, Marketing and Client Services at Sony Pictures Interactive, where he spearheaded online and mobile marketing and promotions for the full slate of Sony Pictures Entertainment’s television shows. He has also held digital leadership positions at ABC, NBC and Microsoft.